Kumkuat — Audience Intelligence for Communicators

Validate your instincts with evidence.

Every audience — from journalists to politicians to advocates — comes with its own priorities, biases and breaking points. Kumkuat lets you understand them, and pressure test what you're trying to convey, before saying a word.

Live audience read

Institutional InvestorsReaction to Q2 guidance

B+

Financial PressReaction to Q2 guidance

A−

Policy & RegulatoryReaction to Q2 guidance

C+

Sentiment across mapped audiences, updated with every release.

Who it's for

Built around how Comms, IR, and public affairs teams actually work.

No matter how you move the needle, Kumkuat is customized to your day-to-day.

Corporate Communications

Know how each journalist will react — before you pitch.

Run a release or pitch against specific reporters and get predicted coverage angles, flagged language, and pitch copy tailored to each outlet.

Sharpen every piece of content before it goes out.

From press releases and blog posts to executive communications, draft inside Kumkuat and get audience-informed rewrites that make your content distinctively yours — not just more polished.

Investor Relations

Stress-test your earnings narrative before the call.

See how your key analysts and institutional investors will react to the script — before you release results.

Close proof-point gaps before investors find them.

Kumkuat surfaces what your priority investors need to believe your story, and flags exactly where it currently falls short.

Public Affairs

Know which arguments land with which legislators — before you lobby.

Test policy messaging against specific senators, representatives and regulators to find the select, personalized arguments that actually shift stances.

Tailor community and regulatory messaging by jurisdiction.

Build synthetic local audiences and see what resonates market by market, ensuring lawmakers never catch you off guard.

Suggested edit

"We remain ~~cautiously optimistic about full-year growth~~."

"We remain on track to hit our full-year guidance."

Flagged by · Financial Press

"Cautiously optimistic" read as a hedge to 3 of 5 mapped analysts — this rewrite tested clean across all five.

Write with evidence

Every line, pressure-tested as you write it.

Draft content with the audiences, and sentence by sentence, they'll tell you how it comes across. Rewrite with confidence in a click instead of guessing what'll land.

Case studies

How customers
are winning.

Whether you own media, policy, investor, or employee channels, Kumkuat lets you optimize every audience.

Regulatory & Political

Engaging skeptical policymakers, official by official

Problem

A defense technology company faced intense scrutiny from lawmakers on both sides of the aisle over its use of AI.

Solution

Kumkuat modeled reactions from the specific officials who mattered most — members of Congress, governors and regulators — to build messaging that addressed their concerns directly.

Result

By incorporating each official's unique point-of-view and home state context, the corporate narrative is transformed from boilerplate into 535 sets of tailored messaging.

Accuracy

Why trust Kumkuat's
personas?

Synthetic audiences are only useful if they behave like the real ones. Here's why ours do.

Synthetic audiences are catching up to reality

92%

Synthetic panel match to real-world consumer choice

A 2026 Boston Consulting Group test found fine-tuned synthetic panels predicted real-world consumer choices with 92% accuracy — proof the bar keeps rising, and it's what we hold our own audiences to.

— Boston Consulting Group, Want Consumer Insights Faster? AI Can Help. (2026)

Grounded in this week, not last year's training data

Every persona is grounded in the real context around them — who funds a politician's campaign, what a journalist just published, what an analyst said on last week's earnings call. We track social posts, filings and public statements continuously, so responses reflect where someone stands today, not a snapshot from training data.

Social postsFilingsPublic statements

Tested against reality, every week

We don't just trust the model — we check it. Every audience is continuously back-tested against what people actually said or did.

We also work with a panel of real politicians, thought leaders and journalists who test their own digital twin, comparing its answers to what they'd actually think.

Testimonials

Trusted by the leaders who own the message.

Hear directly from the communications and public affairs executives putting Kumkuat to work.

Steve Lott

Global Corporate Communications and Public Affairs executive with leadership roles at Intelsat, RTX, Boeing, and Airlines for America

With Kumkuat, I'm able to ask a question that was once unanswerable: 'What if every single audience were treated like the most important one in the room?' For all the talk about AI replacing our expertise, this platform scales it. By tailoring every audience to the precise context of the market and moment, Kumkuat delivers insight that's digestible for communicators and defensible in a boardroom.

Cameron Batten

Chief Communications Officer, CNH Industrials

Communications today moves at the speed of markets and for a global company like CNH, precision matters as much as speed. Kumkuat's AI sharpens our edge by pairing our team's judgment with real-time evidence, so we reach our stakeholders with the right message at the right moment. It's a force multiplier for the human craft of communications, not a replacement for it.

How it works

Get actionable
insights in seconds.

From shifting slow-moving audiences to resolving quick-turn crises, access insights ready for the C-Suite with polished outputs shareable across teams — no prompting required.

Research

Simulate audience reactions

Drop in any statement and see how dozens of mapped audiences would receive it — what resonates, what's mixed, and what won't land.

Optimize

Interact with key stakeholders

Hold a live conversation with a specific investor, analyst, journalist or policymaker persona. Surface the tough questions before you're asked them for real.

Generate intelligence reports

Turn raw audience reactions into a boardroom-ready report — resonance scores, ranked gaps, and the evidence to close them — ready to share in minutes.

Founders

Pioneers in AI that's purpose-built for Communicators.

Daniel Gaynor

Co-founder · Commercial

Dan's communications career spans the Obama Administration, Nike, and Weber Shandwick. He co-founded Kelp, the first AI reputation measurement company, which was acquired by Signal AI. In addition to serving as an executive fellow at Harvard Business School, Dan leads commercial execution and customer relationships at Kumkuat.

Shann Biglione

Co-founder · Product

Shann spent two decades as a global marketer and strategist at Publicis and The Walt Disney Company. He co-founded Kelp with Dan, and at acquiring company Signal AI he led Intelligence and Corporate Strategy. Shann writes for Forbes CMO and co-hosts The Overthinkers podcast. At Kumkuat, he leads product vision and design.

Dylan Roy

Co-founder · Technology

Dylan comes from KKR and Dow Jones, where he built data systems that turned large volumes of unstructured information into structured intelligence. He joined Dan and Shann to lead engineering at Kumkuat, bringing deep expertise in AI and the infrastructure behind audience modeling.